Protect Your Brand in China
China operates on a first-to-file trademark system. If someone registers your brand name before you do, recovering it can take years and cost tens of thousands of dollars. We help you file first — and file right.
⚠️ The China Trademark Trap
Unlike the US and many other countries where "first to use" establishes rights, China grants trademark rights to whoever files first at CNIPA. This means:
- A local competitor or trademark squatter can register your brand name in Chinese characters
- Even if you've been selling globally for decades, someone else may own your mark in China
- Your products can be seized at Chinese customs for "trademark infringement" — by someone using your own brand name
- Recovering a squatted trademark typically costs $10,000-$50,000 and takes over years
The solution is simple: register your trademark in China before someone else does.
Our Trademark & IP Services
- Comprehensive search across CNIPA trademark database
- Identical and similar mark analysis (Chinese & English)
- Relevant Nice Classification matching
- Phonetic and visual similarity check in Chinese characters
- Risk assessment and filing recommendation
Search report with risk analysis and filing strategy
- Filing strategy and class selection advisory
- Application preparation and document review
- Coordination with licensed Chinese trademark agents for official filing
- CNIPA examination progress monitoring
- Publication and opposition period tracking
- Registration certificate delivery
Full filing service + registration certificate upon approval
How the Trademark Process Works
Important: We provide trademark search analysis as part of our consulting service. Official filing will be handled by reputable licensed Chinese trademark agents. This ensures your application meets all CNIPA requirements and maximizes approval chances.
Protect Your Brand Today
Every day you wait is a day someone else could register your trademark in China. Start with a search today.